Posts by Heather

What is… Search Engine Optimization?

  Search Engine Optimization or SEO is how you appear higher in the search results that are relevant to your website. The #1 search engine today is Google, and it’s important to rank as high as possible in their search results. But how do you do that? It’s called an SEO Action Plan. Remember, even…

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What is… Search Engine Marketing?

You may have heard the term Search Engine Marketing (SEM) and thought “what in the world is that?” Or maybe you just lumped it in with Search Engine Optimization (SEO). But then there’s Pay Per Click (PPC). Where does that fall? It’s all SEM. What is Search Engine Marketing? SEM encompasses all of the the…

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What is. . . Social Media Marketing?

Social media. Some people love it and some people hate it. But the truth is, it works and it’s here to stay. I mean really, one day Facebook will probably rule the world. But until then, there’s lots to learn about social media marketing. Don’t Be Everywhere The first thing to remember is you don’t…

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Marketing Funnels – Closing the Sale at the Bottom

So you brought in new leads at the top of the funnel. You’ve warmed them up and nurtured them through the middle of the funnel. Now you’ve got them to the bottom of the funnel and they are ready to buy. What now? Well, it’s time to ask for the sale. Bottom of Funnel Goals…

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Marketing Funnels – Navigating the Messy Middle

Don’t ignore this area like the middle child. The top and bottom are more sexy and exciting, but the middle is necessary. It may be harder to define, but it’s just as important if you want qualified leads moving into the bottom of your funnel. Middle of Funnel Goals Your primary goal at this stage…

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Marketing Funnels – Dive into the Top

If you’re looking at the title of this article and wondering “what is a marketing funnel?” Click here to read the intro article “What is… a Marketing Funnel.” You’ve started your digital marketing strategy. You know you need a marketing funnel. So where do you start? The top of the funnel, of course! Top of…

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