Musings that amuse me

What is… Search Engine Marketing?

By | Sep 18, 2018 |

You may have heard the term Search Engine Marketing (SEM) and thought “what in the world is that?” Or maybe you just lumped it in with Search Engine Optimization (SEO). But then there’s Pay Per Click (PPC). Where does that fall? It’s all SEM. What is Search Engine Marketing? SEM encompasses all of the the…

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What is. . . Social Media Marketing?

By | Sep 5, 2018 |

Social media. Some people love it and some people hate it. But the truth is, it works and it’s here to stay. I mean really, one day Facebook will probably rule the world. But until then, there’s lots to learn about social media marketing. Don’t Be Everywhere The first thing to remember is you don’t…

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Marketing Funnels – Closing the Sale at the Bottom

By | Aug 28, 2018 |

So you brought in new leads at the top of the funnel. You’ve warmed them up and nurtured them through the middle of the funnel. Now you’ve got them to the bottom of the funnel and they are ready to buy. What now? Well, it’s time to ask for the sale. Bottom of Funnel Goals…

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Marketing Funnels – Navigating the Messy Middle

By | Aug 22, 2018 |

Don’t ignore this area like the middle child. The top and bottom are more sexy and exciting, but the middle is necessary. It may be harder to define, but it’s just as important if you want qualified leads moving into the bottom of your funnel. Middle of Funnel Goals Your primary goal at this stage…

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Marketing Funnels – Dive into the Top

By | Aug 15, 2018 |

If you’re looking at the title of this article and wondering “what is a marketing funnel?” Click here to read the intro article “What is… a Marketing Funnel.” You’ve started your digital marketing strategy. You know you need a marketing funnel. So where do you start? The top of the funnel, of course! Top of…

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What is… a Marketing Funnel?

By | Aug 7, 2018 |

Funnels. They are used to move something from a larger area to a more narrow, targeted area. According to the Miriam-Webster Dictionary, a funnel is a utensil designed to catch and direct a downward flow. The funnel is a great visual for what you want to happen with your leads. Starting out at the top…

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What Is… an Email List?

By | Jul 18, 2018 |

Spam. We all hate it. That useless email that’s just trying to sell us something and takes up our time to delete it (or unsubscribe from it). But not all email is bad. We receive tons of emails from businesses that provide great value to our lives and help us solve problems. That’s exactly the…

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What Is . . . Digital Marketing?

By | Jul 10, 2018 |
What Is Digital Marketing - Sugar Five Designs - Atlanta Web Designer

Email, social media, websites, PPC, lead magnets, search engines… oh my! There’s so much that “the experts” say you must have as part of your marketing plan, but what does it all mean? Where do you even start? The first thing you need to understand is this – What IS digital marketing exactly? The simple…

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Are You Scared to Sell?

By April | Mar 19, 2018 |
Selling is all about relationships. Showing value. Establishing trust. Sugar Five Design Atlanta Web Designer

It is said the fear of public speaking is greater than the fear of death. If that is true, the fear of selling cannot be far behind. We’ve all been there at some point. We are standing before someone whose mind we seek to change. Our mind races and the cold sweats begin. It is…

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Case Study – JD Safaris

By April | Feb 6, 2018 |

The Brief   JD Safaris is an adventure business focused on grand experiences and educating the public on conservation efforts in Africa. We were tasked with designing a logo and website that highlights the drama of the African safari experience.   The Implementation  We built this site on the Genesis framework. We created a custom…

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