Musings that amuse me
You may have heard the term Search Engine Marketing (SEM) and thought “what in the world is that?” Or maybe you just lumped it in with Search Engine Optimization (SEO). But then there’s Pay Per Click (PPC). Where does that fall? It’s all SEM. What is Search Engine Marketing? SEM encompasses all of the the…Read More
Social media. Some people love it and some people hate it. But the truth is, it works and it’s here to stay. I mean really, one day Facebook will probably rule the world. But until then, there’s lots to learn about social media marketing. Don’t Be Everywhere The first thing to remember is you don’t…Read More
So you brought in new leads at the top of the funnel. You’ve warmed them up and nurtured them through the middle of the funnel. Now you’ve got them to the bottom of the funnel and they are ready to buy. What now? Well, it’s time to ask for the sale. Bottom of Funnel Goals…Read More
Don’t ignore this area like the middle child. The top and bottom are more sexy and exciting, but the middle is necessary. It may be harder to define, but it’s just as important if you want qualified leads moving into the bottom of your funnel. Middle of Funnel Goals Your primary goal at this stage…Read More
If you’re looking at the title of this article and wondering “what is a marketing funnel?” Click here to read the intro article “What is… a Marketing Funnel.” You’ve started your digital marketing strategy. You know you need a marketing funnel. So where do you start? The top of the funnel, of course! Top of…Read More
Funnels. They are used to move something from a larger area to a more narrow, targeted area. According to the Miriam-Webster Dictionary, a funnel is a utensil designed to catch and direct a downward flow. The funnel is a great visual for what you want to happen with your leads. Starting out at the top…Read More
Spam. We all hate it. That useless email that’s just trying to sell us something and takes up our time to delete it (or unsubscribe from it). But not all email is bad. We receive tons of emails from businesses that provide great value to our lives and help us solve problems. That’s exactly the…Read More
Email, social media, websites, PPC, lead magnets, search engines… oh my! There’s so much that “the experts” say you must have as part of your marketing plan, but what does it all mean? Where do you even start? The first thing you need to understand is this – What IS digital marketing exactly? The simple…Read More
It is said the fear of public speaking is greater than the fear of death. If that is true, the fear of selling cannot be far behind. We’ve all been there at some point. We are standing before someone whose mind we seek to change. Our mind races and the cold sweats begin. It is…Read More
The Brief JD Safaris is an adventure business focused on grand experiences and educating the public on conservation efforts in Africa. We were tasked with designing a logo and website that highlights the drama of the African safari experience. The Implementation We built this site on the Genesis framework. We created a custom…Read More
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