The Brief


JD Safaris is an adventure business focused on grand experiences and educating the public on conservation efforts in Africa. We were tasked with designing a logo and website that highlights the drama of the African safari experience.


The Implementation 

We built this site on the Genesis framework. We created a custom look based on the Altitude Pro theme. The logo is a combination of JD’s initials and the shape of Africa, using negative space. The homepage opens with footage taken from someone exploring the terrain around their camp. See it in action here:


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