Marketing
What is… Search Engine Optimization?
Search Engine Optimization or SEO is the strategy and implementation of strategy to help you appear higher in the search results that are relevant to your website. The #1 search…
Read MoreWhat is… Search Engine Marketing?
You may have heard the term Search Engine Marketing (SEM) and thought “what in the world is that?” Or maybe you just lumped it in with Search Engine Optimization (SEO).…
Read MoreWhat is. . . Social Media Marketing?
Social media. Some people love it and some people hate it. But the truth is, it works and it’s here to stay. I mean really, one day Facebook will probably…
Read MoreMarketing Funnels – Closing the Sale at the Bottom
So you brought in new leads at the top of the funnel. You’ve warmed them up and nurtured them through the middle of the funnel. Now you’ve got them to…
Read MoreMarketing Funnels – Navigating the Messy Middle
Don’t ignore this area like the middle child. The top and bottom are more sexy and exciting, but the middle is necessary. It may be harder to define, but it’s…
Read MoreMarketing Funnels – Dive into the Top
If you’re looking at the title of this article and wondering “what is a marketing funnel?” Click here to read the intro article “What is… a Marketing Funnel.” You’ve started…
Read MoreWhat is… a Marketing Funnel?
Funnels. They are used to move something from a larger area to a more narrow, targeted area. According to the Miriam-Webster Dictionary, a funnel is a utensil designed to catch…
Read MoreWhat Is… an Email List?
Spam. We all hate it. That useless email that’s just trying to sell us something and takes up our time to delete it (or unsubscribe from it). But not all…
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