Musings

How Do You Keep Your Eye on the Prize?

Staying focused on Income Producing Activities I don’t know about you, but I’m easily distracted. In a business like mine, digital marketing and web design, there are a LOT of moving parts. It is easy to get sucked into fine-tuning some obscure part of the business and lose sight of the money-making to-dos right in…

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The Danger of Over-optimizing Your Work Day

Why You Shouldn’t Over-Optimize Your Work Day If you are an entrepreneur, you know that your time is money. And you want to make sure that your day is dedicated to the highest paying Income Producing Activities (IPA). However, is there such a thing as over-optimizing your day. And, believe it or not, there is…

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Three Easy Ways (and Why) to Track Income Producing Activities

Do You Get Distracted? As a business owner, there are many distractions to draw attention away from income-producing activities (IPAs). The top distractions include Incessantly checking your email Wasting time on social media Searching for misplaced items or papers If you spend the bulk of your day working on non-productive activities, you are not working…

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Are You Scared to Sell?

Selling is all about relationships. Showing value. Establishing trust. Sugar Five Design Atlanta Web Designer

It is said the fear of public speaking is greater than the fear of death. If that is true, the fear of selling cannot be far behind. We’ve all been there at some point. We are standing before someone whose mind we seek to change. Our mind races and the cold sweats begin. It is…

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Collaboration Works

I spend a lot of time developing my work friendships. It is partly because I just love my business network, but also because it opens collaboration opportunities. Read what I, and 13 other creative entrepreneurs, have to say about collaboration. 14 Great Ways Entrepreneurs Collaborate to Win    

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Who is Your Tanget Market?

Who is your target market

Do you know who your target market is? Do you know where your audience is? Do you know the difference between your elbow and your…just making sure you are awake. Talk about target markets, while important, can make your eyes glaze over super-fast. I’d like to break away from that for a minute and talk…

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