Spam. We all hate it. That useless email that’s just trying to sell us something and takes up our time to delete it (or unsubscribe from it).

But not all email is bad. We receive tons of emails from businesses that provide great value to our lives and help us solve problems.

That’s exactly the type of emails you want to send to your leads.

Most entrepreneurs will tell you their biggest regret is not starting their email list sooner. This list can be absolute gold for your business when you have a new product to launch or are looking for leads. But how do you make sure you don’t cross into that dreaded spam zone?

Opt-Ins Only

First, your email list must only contain people who have opted in to receive your emails. The best way to do this is through a lead magnet. What’s a lead magnet? We’ll have more about that soon (so make sure you’re subscribed to our list to get notified when we publish that article).

Create Value

Next, make sure your emails contain valuable information for your audience. If you’ve promised them something for giving their email address, make sure they get what you promised them. Think about what you can give to your email list, and then occasionally throw in a sales focused email.

Show Respect

Finally, respect your list. Don’t ever share their email addresses with someone else, and don’t send them a bunch of stuff they either didn’t ask for or isn’t relevant to their original reason for subscribing. That’s a quick way to get people to hit that unsubscribe button!

Building and nurturing your email list is going to be one of the key pieces of your Digital Marketing plan. Because of that, it’s one of the numbers you want to watch for several reasons. It helps you measure the health of your pipeline, and it also shows how engaged your audience is with your business. Looking at things like open rate and click through rate on your emails can give you insight into what interests your audience and can help you move them forward in your pipeline.

Are you ready to get your email list started? Today is the best day to do it, and we can help. It all starts with an amazing website that converts. Give us a call to get started today.


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