What Is . . . Digital Marketing?

Email, social media, websites, PPC, lead magnets, search engines… oh my!

There’s so much that “the experts” say you must have as part of your marketing plan, but what does it all mean? Where do you even start?

The first thing you need to understand is this – What IS digital marketing exactly?

The simple answer is that digital marketing is any marketing that you conduct online through digital channels. This includes anything listed above and any other electronic marketing.

We’ll dive deeper into all of the different components of Digital Marketing in future blog posts (Want to make sure you get those delivered to your inbox? Subscribe to the SugarFive email list here.)

So what makes Digital Marketing unique compared to more traditional marketing? Some people say that because it’s digital it’s cheaper or even free. That’s only kind of true.

Because Digital Marketing is much more trackable and can be very targeted to your ideal customer, you can spend less money overall and focus your efforts on the areas that are working.

No longer do you have to waste thousands of dollars on billboards where you take a chance on who sees it and have no idea if it is driving people to your website or to do business with you! Now you can use hundreds of dollars to create Facebook ads targeted to the mom of at least two kids who loves reality TV who is much more likely to buy your product or service.

Using Digital Marketing tools and strategies, you can see exactly where your traffic and leads are coming from. And the best part is that you can take that information and increase your spending only in the areas that convert best. That is how you increase your return on investment (ROI) and decrease your cost of customer acquisition.

And that means, more profit in your pocket.

Now you know what Digital Marketing is, and why it’s important to your business. Don’t forget to subscribe to get the rest of our “What Is…” series and learn even more about the different components of a Digital Marketing plan.

Are you ready to get started taking your Digital Marketing to the next level? Give us a call or complete the online form to get more information.

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