Posts by April
How to Go From Firefighter to Rainmaker
How to be proactive in your business instead of just putting out fires all the time One of the biggest challenges that many business owners face is time management. There…
Read MoreThree Easy Ways (and Why) to Track Income Producing Activities
Do You Get Distracted? As a business owner, there are many distractions to draw attention away from income-producing activities (IPAs). The top distractions include Incessantly checking your email Wasting time…
Read MoreWhat are IPA’s and how you can identify what they are in your business?
Just like all of life, running a business is a constant juggling act. Any time you spend doing one type of task required to run your business is time you…
Read MoreWhat is… Search Engine Optimization?
Search Engine Optimization or SEO is the strategy and implementation of strategy to help you appear higher in the search results that are relevant to your website. The #1 search…
Read MoreWhat is… Search Engine Marketing?
You may have heard the term Search Engine Marketing (SEM) and thought “what in the world is that?” Or maybe you just lumped it in with Search Engine Optimization (SEO).…
Read MoreWhat is. . . Social Media Marketing?
Social media. Some people love it and some people hate it. But the truth is, it works and it’s here to stay. I mean really, one day Facebook will probably…
Read MoreMarketing Funnels – Closing the Sale at the Bottom
So you brought in new leads at the top of the funnel. You’ve warmed them up and nurtured them through the middle of the funnel. Now you’ve got them to…
Read MoreMarketing Funnels – Navigating the Messy Middle
Don’t ignore this area like the middle child. The top and bottom are more sexy and exciting, but the middle is necessary. It may be harder to define, but it’s…
Read MoreMarketing Funnels – Dive into the Top
If you’re looking at the title of this article and wondering “what is a marketing funnel?” Click here to read the intro article “What is… a Marketing Funnel.” You’ve started…
Read MoreWhat is… a Marketing Funnel?
Funnels. They are used to move something from a larger area to a more narrow, targeted area. According to the Miriam-Webster Dictionary, a funnel is a utensil designed to catch…
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