What is… a Marketing Funnel?

revenue landing page on a small netbook

Funnels. They are used to move something from a larger area to a more narrow, targeted area. According to the Miriam-Webster Dictionary, a funnel is a utensil designed to catch…

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What Is… an Email List?

mail icon on phone

Spam. We all hate it. That useless email that’s just trying to sell us something and takes up our time to delete it (or unsubscribe from it). But not all…

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What Is . . . Digital Marketing?

someone typing on laptop

Email, social media, websites, PPC, lead magnets, search engines… oh my! There’s so much that “the experts” say you must have as part of your marketing plan, but what does…

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Are You Scared to Sell?

It is said the fear of public speaking is greater than the fear of death. If that is true, the fear of selling cannot be far behind. We’ve all been…

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